We love pretty things and priceless fashion advice. Stay updated with the most peculiar look to don and the prettiest accessories to wear with our ‘Look of the week’. Check out the latest happenings and hottest fashion advice through the latest edition of Max Magazine and trendiest blogs.
Keep you little girl cozy and chic this winter. Shop from our kids winter collection.
Sports casual could not get better than this. Shop from our Autumn Winter 16 collection available in stores and online.
The Bohemian trend has taken a new turn with dainty floral prints as the key highlights that can be seen in varied sizes and combinations. Pack your suitcase with this whimsical collection from Max Fashion and stay to check out our exclusive Autumn Winter Magazine.
Payal Puri tells you how to celebrate the festival season, upping the fun and doing away with hassle!
Households across the country celebrate the festival of Laxmi with gaiety, laced with a sense of prayerfulness. Laxmi-Ganesh are worshipped, homes refreshed and decorated, card parties held, diyas lit, crackers burst, good food and cheer flow in equal measure… New clothes are a must; the puja of Laxmi and Ganesh cannot be conducted or attended in old clothes; so shopping in Diwali is not just a sartorial choice but a divine diktat! Yet, there’s so much to do and time’s so limited.
This is one of the busiest times of the year what with everyone having to manage work, home, family commitments, plans with friends, festive celebrations, traditional rituals to follow, parties – both hosting & attending – and a bunch of other things happening all at once! Hence, you may not always be able to manage to change into different outfits for different events, specially if there are more than one place you need to go to in a day and look good everywhere. So, here are some easy ways to take your festive looks from day to night effortlessly and be the head-turner wherever you go!
The festive season is just round the corner and as we all know, office-goers hate working during this time but they have no choice. A lot of you out there will be stuck in office during the festive season and will be slogging away instead of celebrating festivals. In fact, many of you might not know what to do with all the new clothes when you have to spend the holidays working. But worry not! We have brought to you the most effective way of spreading the festive cheer at your workplace. You all love to dress up during festivals so why should your busy work schedule take that away from us. These office-appropriate ethnic ensembles will not only give you the festive feel but also help you sail through this difficult time in your work cubicle while looking pretty as a picture!
Celebrate the auspicious colour yellow reflected in the flame of the diya, in the sun, in the dazzle of gold, in the purity of marigolds and in your choice of festive ensembles…
The colour yellow is not just considered to be auspicious but in all its shades it conjures a feeling of happiness, of zest, of celebration. And no, there’s no need to wait for Basant to celebrate the shades of this joyous colour reflected in health-giving turmeric, in the brilliant orange-yellows of sacred fires, in the sun, in the saffron-yellow robes of holy men, and the dazzling golden-yellow of jewellery.
Festive season is just around corner and its time to buy some bright color clothes :) And when it comes to ethnic shopping, I like to simplify the hunt by seeing how can I can use the piece in more than one way. Though I love wearing ethnic outfits , the fact of the matter is that I don't wear them that often and hence my clothes end up staying packed in the closet. Recently when I went to max to check out their festive collection, I was quite thrilled to see that there have introduced a lot of separates in their collection, which means you can wear them in multiple ways.
For those of you who wear their diwali outfit once and then do
not look at it till there is a friend's wedding, here is my suggestion- pick something that is versatile. Here in this post I have collaborated with max to show how one piece can make for a beautiful festive look and with little tweaks can be an everyday trendy look.
Quick tip: Take pieces you normally wouldn't layer, and layer them; then take pieces you normally would layer, and wear them solo.Here's how:
What I'm Wearing - Kurta & Pallazo from Max Fashions, thrifted bangles, Silver clutch from Delhi street shopping.
What does a modern, working-woman look for in today's day and age in her ethnic wardrobe? Elegance, agility, and the perfect balance of contemporary with traditional. Luckily, I found all of the above at Max's festive collection. I've been repeatedly telling my mum how I prefer stocking up on lighter outfits for my trousseau to enable myself to transition or dramatize more easily.
Here's an outfit from their latest collection that I picked out for the upcoming festive season, all the puja's it'll bring along with it, and not to forget, a durth of weddings right after it. For my shoot I decide to take the bohemian route with a statement silver hardware bag and rustic jewellery. I mix and matched the pallazos and kurta from their rows and rows of choices (keeping in mind existing outfits of mine too) to suit my aesthetic. There were tons of options drawing inspiration from phulkari embroideries, decorative brocades to dramatic baroques and heirloom. I plan on wearing it again a color blocked dupatta or even a short vest!
Happy Dussehra everyone! Hope everyone’s having a lovely holiday today. I am sharing another festive look today – this time from Max Fashion. I visited their Gurgaon store in Metropolis Mall (it’s a huge store!) to explore their brand new festive collection which is quite an extensive one. They have a lot of styles that can be mixed and matched together. For example the outfit that I’m wearing is not part of a set, they are all separates that I put together and yet they look so good together. I especially loved the fit and flare of the palazzo pants that they have in numerous colors. Some dainty yet shiny accessories to complete the look and very comfortable flats. And the combination of this pink and gold spells festive from miles away. Everything is from Max Fashion. Hope you enjoy the look!
Teach your child to choose, to express his or her individuality and know that there are many nuances to style as there are to life… By Manjira Dutta.
India is the land of festivals of course, but of all of them, Dussehra perhaps is most child-centric. The giant images of Ravaan, Meghnath and Kumbhkaran, decorated with glittering finery, towering over several maidans across the cities; the eternal story of good in the form of Lord Ram triumphing over bad, embodied in the king of Lanka, Ravaan, who abducted the beauteous Queen Sita… It’s the ultimate fable to beat any Western fairytale.
A muse is more than just the object of affection, it inspires us to reach our goals and be better versions of ourselves. If you're looking to ace your glam quotient, walk the ramp and scale the ladder of the beauty world, look to those who're on the higher rungs. Read on to find out who or what inspires them and pick your own muse to give wings to your ambition.
ManjiraDutta, former editor, Good Housekeeping, India& Design Today
Growing up in Assam, Manjira Dutta recalls the wondrous celebrations of Durga Puja… and the best part? The tradition of refreshing one’s wardrobe!
Durga Puja was quite the big happening of the year – and you didn’t have to be a Bengali to be carried away by the fervour of this delightful festival, so full of symbolism.From the purifying chants of Mahalaya, the aarti, the scent of dhuna, to the crescendo of Vijayadashami where the Goddess is bidden a ceremonial farewell for the year – it’s all abuzz with excitement.
'To me Goddess Durga epitomises the quintessential modern Indian woman - so strong, so feminine,' says Payal Puri. I do not generally wear Indian clothes, and being a Punjabi living in Delhi, I am not expected to go for the traditional ‘anjali’ or even step into a pandal to bow to the Goddess. Yet, there is something so compelling about the legend of Durga that each year, I find myself drawn to do at least one round of pandal-hopping enjoying the festivities, eating mutton chop (made the Bengali way) and of course, I wear Indian festive!
Most people think of beauty pageants and model hunts interchangeably. Both may look the same, but the talent and skills required for modelling and pageantry are very specific and many factors come into play in picking a winner for each.
Beauty pageants are about drama, charming judges and wowing audiences. The choreography focuses heavily on you, the person on the ramp. Model hunts view you from a very singular lens. For example, at the prestigious Elite Model Look (an international platform with footprints in more than 60 countries), brought into India by Max, winners are selected based on their photogenic qualities, their personality and their natural beauty yes, but also for their potential to correspond to current fashion trends.
Jhelum Biswas celebrates her favourite festival with a pick of ensembles that charmingly blends tradition with modern sensibilities
Red is to Durga Puja what white is to a Christian wedding... The momentous occasion where Goddess Durga is said to have come down to earth to slay the demon Mahishasura, is epitomised by the brilliant hue, reflected in the bindi on the divinity, her attire and the red blood of the demon – signifying the triumph of good over evil. Women smear each other with sindoor, and red gulal fills the festive air. The colour is echoed in tikas, in saree borders, even in the brightly decorated shamianas hosting the Goddess and her children.
Bed-head hair, full lips, and cheekbones that cut glass - if there was a model blueprint, this would be it. If you aspire to refine your look, catch up on the super prestigious Max Elite Model Look India, which is in its 3rd year. The leading International fashion brand Max and the international model-hunt agency Elite Model Look, united over their mutual goals of providing young talent a platform, and so in 2014 was born the Max Elite Model Look India.
Winners go on to participate in the international Elite Model Look. The contest opens up a great opportunity for young aspiring models (winners and participants alike) to make it big nationally and internationally. Gisele Bundchen, Cindy Crawford and Ujjwala Raut are just some of the super models who made it big through this platform.Try these tips that will help you get the winning look.
Model style is synonymous with of-the-season pieces. Because models are the first to try the latest haute, they develop a natural affinity for always being on fleek. If you aspire to ace your style and walk that ramp, follow the super prestigious Max Elite Model Look India, which is in its 3rd year. Apparel brand Max Fashion and the international model-hunt agency Elite Model Look, united over their mutual goals of providing young talent a platform, and so in 2014 was born the Max Elite Model Look India. There’s been no looking back! Winners go on to participate in the World Finale of Elite Model Look. The contest opens up a great opportunity for young aspiring models (winners and participants alike) to make it big nationally and internationally. Gisele Bundchen, Cindy Crawford and Ujjwala Raut are just some of the super models who made it big through this platform. But even if you're not a model (yet), you can still ace the look with these essentials from the season’s ramps:
Season to season, we see fashion face some radical changes, but the east and west mixture is inescapable, resulting always in a beautiful and artistic ethnic Indian masterpiece.
Getting bored easily is a trait of mine. And it is evident from how frequently I change my hair colour and now even my lipstick shade. I like experimenting with things that are new to me, something that I don’t really familiarise myself with. Like this Boho look for example. I don’t categorise my style into the Bohemian sector but sometimes I like working on that field. For a change. Because Monotony makes life so mundane. Therefore, I created this look with Boho elements, at the same time incorporating my personal style by adding a sleeveless duster coat to this look.
A couple of days ago we just celebrated the 70th year of Indian independence and with our Independence Day celebration, I saw a lot of people tweet about what Independence and Freedom means to them. Some of the tweets/posts were really good and that set me thinking about what does our Freedom really mean to me? There is nothing that restricts our thinking, our attitude anymore and we have all been brought up as free thinkers in an independent nation. And I thought, the way I like to cherish our independence would be doing what I love - Expressing myself in Fearless Fashion and exactly in the way I wanted to.
Well after the major ramp shows are over, it’s time to incorporate BEST Autumn Winter trends in our wardrobe. To make it easy, just remember..... Audacity is the watchword for Autumn Winter season. It is all about the loud trends for fall 2016 with contrasting prints. And you need to be bold to carry off the deluge of mauve and pink, furs, couture red, fur and glitter from head to toe that ruled the runways in the fashion capitals. The winter will be a welcome shot of colour on oversized streetwear and the puffy volume that is gaining fashion ground. Hence, this maxi from Max Fashion qualifies as an essential for coming season. We can hardly do without denim in any season, since it has managed to become the go-to fabric for building effortlessly chic looks without trying too hard. However, this Autumn Winter, oversized clothing has kept its strong position among the best fashion trends for many seasons already. The fall 2016 fashion trends bring in an array of oversized clothing, be that loose pants, extra-long sweaters, shirts and cardigans, slouchy coats and jackets that provide comfort and movement. So, keep your denim jackets oversized and enjoy the chill in air :)
Black is timeless. It isn’t bound by place, occasion or trends. Black is slimming and blends with all skin tones. A touch of black is all you need to look classic. So what essentials can a man gather in black to always remain a high-stepper? Make a note of these must-haves if you’re serious about creating your own style. Simple and gritty
The land of fashion, romance and elegance, it’s no wonder that France attracts throngs of designers. Parisian women are always up to sporting daring styles. Perhaps, this is why they look super-gorgeous any time of the day – on the street, in the mall or at the park. For French women, fashion is not bound by time, event or place. You or we wouldn’t be wrong in saying that French women are a synonym of fashion. Parisian fashionistas by learning some of their secret fashion tricks. The land of fashion, romance and elegance, it’s no wonder that France attracts throngs of designers.
Admit it! While solids lure you into wearing them with their sheer neatness, prints let you add extra bounce and cheer to your wardrobe. Flattering florals, pretty polka, sassy stripes and chic chequered - they are forever a part of every fashion upturn. So get ready to rock the printed mains
The fields look vibrant green, the bees are murmuring in that strange cult hum exclusive to them. They hop around from flower to flower, just like a surfer who surfs short spaces. The sky looks bright blue and the stars are summer stars flickering like pulsing lodestars. Chanterelles and bulberries adorn the forest floor. The perpetual skies of this season are buckled with clouds and they flare up in a luminous, neon blue every once in a while.
With a certain form of obsession over the elements of life I decided to create a Lookbook based on the 4 elements namely- Water, Earth, Fire and Air. I collaborated with Max fashions to make this post a reality, enacting this concept while incorporating 4 looks from their latest SS16 collection. The new collection is all about keeping cool. Enacting some of the collection pieces in Boho vibes is just my interpretation but I personally like how the collection is tailored for the soaring summer heat.