To create a truly global brand that provides growth opportunities for the company and its employees, whilst achieving its goal of becoming the number one value fashion retailer across the Middle East & India.
Be a market leader in the field of value retailing.
Provide fashionable products at affordable prices.
Be innovative, cost effective and globally competitive.
Exceed our customer’s expectations.
Provide opportunities of growth for our employees.
Our Core Values :
Constant focus and development on the product & value offered.
Continuous improvement of the customer’s shopping experience.